Our vibrant and creative mission

Here at vibrant and creative we believe that our planet needs acting on now, not tomorrow. That’s why our mission is to make a difference and use sustainable, organic produce over our full range. From our garments, the produce in our printing and signage, to the energy to run our website and our offices. Join us in making the change today and not tomorrow!

Sustainability Accreditations Explained

Better Cotton

Better Cotton is the world’s largest cotton sustainability programme. Its mission is to help cotton communities survive and thrive while protecting and restoring the environment. They are making cotton farming a more climate-resilient, environmentally-friendly and responsible business.

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Fairtrade

By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

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GOTS

The aim of Global Organic Textile Standard (GOTS) is to define worldwide recognised requirements that ensure the organic status of textiles – from the harvesting of raw materials, through environmentally and socially responsible manufacturing, to labelling – to provide a credible assurance to the end consumer.

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OEKO-TEX

If a textile article carries the STANDARD 100 label, you can be certain that all components – i.e. every thread, button and accessory – have been tested for harmful substances and that each article, therefore, is harmless to human health..

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OCS

The Organic Content Standard (OCS) relies on third-party verification to verify that a final product contains the accurate amount of a given organically grown material. It does not address the use of chemicals or any social or environmental aspects of production beyond the integrity of the organic material. The OCS uses the chain of custody requirements of the Content Claim Standard (CCS).

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The ‘PETA – Approved Vegan’

The ‘PETA – Approved Vegan’ logo allows companies that sell apparel, accessories, furniture or home decor to highlight their vegan offerings, helping consumers find animal-free products at a glance and make purchases that align with their values.

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Types of sustainable garments explained

Vibrant and Creative sustainable organic cotton garments

Organic cotton

Organic cotton is grown in a truly sustainable way, which means that the cotton is grown and farmed without the use of pesticides, eliminating highly toxic substances from the environment. This has long-term benefits for both humanity and the planet.

Cotton in conversion

It takes at least three years of farming a field without cotton to be able to classify it as organic. There are now initiatives to encourage farmers to go organic by allowing them to sell their crops while they are in the process of becoming certified as organic, and this cotton is called transitional cotton.

Vibrant and Creative Cotton in conversion garments

Vibrant and Creative recycled Polyester garments

Recycled Polyester

Recycled polyester (often called RPET) is made from recycled plastic bottles which divert plastic from landfill. It tends to require far fewer resources than that of new fibres and generates less CO2.

Regenerated Cotton

Cotton waste from the manufacturing cutting room is recycled back into cotton which can be used in apparel production. The offcuts are sorted into different colours and shredded down, then finely spun into yarn to make clothing. This can be done by using organic or non-organic offcuts. Either way, turning a ‘waste’ material back into something usable is a great sustainable practice.